Featured Analysis
Paid Media Desk
Performance Max: An Honest Practitioner Review
Where PMax actually earns its budget, where it quietly hemorrhages spend, how to structure campaigns to keep meaningful control, and the account types where you should skip it entirely. Performance Max has been in market long enough to separate the honest assessments from the Google-approved talking points.
The most defensible use case for PMax in 2026 is retail e-commerce with a well-maintained Merchant Center feed. If your product titles are descriptive and conversion volume is sufficient, PMax Shopping outperforms equivalent Standard Shopping in most head-to-head tests.
Paid Media Desk
Quality Score in 2026: What Actually Moves It and What Google Quietly Changed
Most Quality Score guides are teaching tactics from 2019. Here is what daily campaign managers actually need to know.
Read more →Analytics Desk
Attribution Models for Paid Search: Why Last-Click Is Lying
Last-click attribution actively misdirects budget. Here is how data-driven attribution works and how to make decisions in an attribution fog.
Read more →Need Search Performance Marketing?
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In This Issue
“The businesses that survive algorithm updates are not the ones with the best tactics. They are the ones with genuine authority.”
Most Read
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SEO Desk
Core Web Vitals in 2025: What Still Matters
LCP, INP, CLS. The thresholds have not changed, but how Google weights them has. Here is what the data shows after two years.
Read more →SEO Desk
E-E-A-T Is Real: How to Build Content Authority Google Trusts
E-E-A-T is not a checklist. It is a signal ecosystem. Here is how to build the actual signals that move rankings.
Read more →About This Publication
Search Performance Marketing is a quarterly newsletter covering SEO, paid media, and analytics. Part of the Voice of Cash media network. Practitioner-written, editorial independence guaranteed.
Editorial Standards
Every article is written by working marketers. Affiliate links are clearly disclosed. Sponsored content is labeled. We do not regurgitate press releases.
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Advertising inquiries: View our media kit. Editorial contact: thevoiceofcash@gmail.com
Questions, answered
SEO and GEO, in plain terms.
What is generative engine optimization (GEO)?
GEO is the practice of getting your business surfaced and cited inside AI answer engines like ChatGPT, Perplexity, and Google's AI overviews. Where classic SEO aims for a ranking on a results page, GEO aims to be the source the AI quotes when it answers a question.
What is the difference between SEO and GEO?
SEO optimizes to rank in a list of links. GEO optimizes to be the answer an AI assistant gives. They overlap, since clean structure, authority, and clear content help both, but GEO leans harder on answer-first writing, structured data, and being cited by trustworthy sources.
How do you get a business cited by AI assistants like ChatGPT and Perplexity?
By making the answer easy to lift and easy to trust: answer-first content that directly addresses real questions, FAQ and structured data the models can parse, a crawlable site the AI bots are allowed to read, and citations from other credible sources. We build all of that.
How long does SEO take to show results?
It depends on the site, the competition, and where you start, but meaningful movement usually takes a few months, not days. On-page fixes can show sooner, while authority and rankings for competitive terms build over time.
What does a performance SEO agency actually do?
We handle the technical foundation (crawlability, speed, structured data), the content (answer-first pages that target real search and AI queries), and the authority (internal linking and off-page signals), then measure it against real business outcomes rather than vanity metrics.
Is SEO still worth it now that people use AI to search?
Yes, more than ever, but the target is shifting. People still search, and AI assistants pull their answers from the open web. Being the clear, trustworthy, well-structured source is what wins both the ranking and the AI citation.