Paid Media
CPC, CPM & CTR Calculator
Enter spend, clicks, and impressions to get cost per click, cost per thousand impressions, and click-through rate in one pass.
Paid Media
CPA & ROAS Calculator
Turn spend, conversions, and revenue into cost per acquisition and return on ad spend, the two numbers that decide whether a campaign lives or dies.
Unit Economics
Customer Lifetime Value (CLV) Calculator
Estimate what a customer is worth over the whole relationship. Knowing CLV is what lets you decide how much you can afford to pay to acquire one.
Rule of thumb: keep your customer acquisition cost well below net CLV. Many operators target a 3:1 ratio of lifetime value to acquisition cost.
Budget Management
Monthly Budget Pacer
Check whether your spend is on track partway through the month, and get a suggested daily budget to land exactly on target by the last day.
Everything here runs in your browser. Nothing you type is sent anywhere or saved. These are estimates to help you reason about a campaign, not a substitute for the numbers in your ad platform and analytics.
Free marketing calculators by Search Performance Marketing