Paid Media
CPC, CPM & CTR Calculator
Enter spend, clicks, and impressions to get cost per click, cost per thousand impressions, and click-through rate in one pass.
Paid Media
Cost per Conversion (CPA) & ROAS Calculator
Turn spend, conversions, revenue, and margin into cost per conversion, return on ad spend, and the break-even targets that tell you whether a campaign is making money.
Video & CTV
Cost per View (CPV) & Completed View Calculator
For YouTube, connected TV, and other video buys. Get cost per view, cost per completed view, view rate, and completion rate from four inputs.
Budget Planning
Marketing Budget & Advertising-to-Sales Ratio Calculator
See what share of revenue you spend on advertising, then size a yearly and monthly budget from the percentage you choose.
Unit Economics
Customer Lifetime Value (CLV) Calculator
Estimate what a customer is worth over the whole relationship. Knowing CLV is what lets you decide how much you can afford to pay to acquire one.
Keep your cost to acquire a customer comfortably below net CLV. How far below depends on your margins and how quickly you need the spend to pay back.
Budget Management
Monthly Ad Budget Pacer
Check whether your spend is on track partway through the month, and get a suggested daily budget to land exactly on target by the last day.
Everything here runs in your browser. Nothing you type is sent anywhere or saved. These are estimates to help you reason about a campaign, not a substitute for the numbers in your ad platform and analytics.
Free marketing calculators by Search Performance Marketing