Free Tools
Marketing Calculators
The core paid-media and unit-economics math, in one place. Work out cost per click, return on ad spend, what a customer is worth over their lifetime, and whether your monthly spend is on pace. No signup, no export gate, nothing leaves your browser.
Once you have the numbers, put them to work: our PPC guide covers bidding and budgets, and the conversion rate optimization playbook shows how to lift the conversion rate that feeds every one of these figures. For definitions of any term, see the glossary.
Paid Media
CPC, CPM & CTR Calculator
Enter spend, clicks, and impressions to get cost per click, cost per thousand impressions, and click-through rate in one pass.
Paid Media
CPA & ROAS Calculator
Turn spend, conversions, and revenue into cost per acquisition and return on ad spend, the two numbers that decide whether a campaign lives or dies.
Unit Economics
Customer Lifetime Value (CLV) Calculator
Estimate what a customer is worth over the whole relationship. Knowing CLV is what lets you decide how much you can afford to pay to acquire one.
Rule of thumb: keep your customer acquisition cost well below net CLV. Many operators target a 3:1 ratio of lifetime value to acquisition cost.
Budget Management
Monthly Budget Pacer
Check whether your spend is on track partway through the month, and get a suggested daily budget to land exactly on target by the last day.
Everything here runs in your browser. Nothing you type is sent anywhere or saved. These are estimates to help you reason about a campaign, not a substitute for the numbers in your ad platform and analytics.
Embed These Tools
Put these calculators on your own site
These tools are free to embed. Copy the snippet below and paste it into any web page to drop in a live, working set of calculators. It loads a stripped-down, chrome-free version so it fits neatly inside your layout. A link back to this page is appreciated but not required.
<iframe
src="https://searchperformancemarketing.com/calculators/embed"
width="100%"
height="1200"
loading="lazy"
style="border:1px solid #E0DDD8;border-radius:4px;max-width:820px"
title="Free Marketing Calculators">
</iframe>Adjust the height if your layout needs it. You can preview the embeddable version on its own at /calculators/embed. Want checklists instead? See the interactive marketing checklists, or grab copy-ready templates from the free toolkit.