Free Toolkit

Copy-Ready Marketing Templates

Working templates you can lift straight off the page. No signup, no email gate, no file to hunt through your downloads for. Select the text in any block below, copy it into a doc or spreadsheet, and start filling it in. For interactive versions you tick through in the browser, use the marketing checklists, and to run the numbers behind a launch, open the marketing calculators.

SEO AUDIT TEMPLATE
Site: ____________________    Auditor: ____________    Date: __________

Scoring key -> Priority: P1 (fix now) / P2 (soon) / P3 (backlog)
For each item, record: Status (Pass/Fail/NA), Finding, Priority, Owner

1. CRAWLABILITY & INDEXING
[ ] robots.txt present and not blocking important pages
[ ] XML sitemap exists, submitted, lists only canonical URLs
[ ] No unintended noindex tags or headers
[ ] Index coverage clean (no unexpected Excluded/Error spikes)
[ ] Faceted / filter / search URLs controlled

2. SITE ARCHITECTURE & URLS
[ ] Important pages reachable within 3 clicks of home
[ ] URLs short, lowercase, hyphenated, descriptive
[ ] Internal links use descriptive anchor text to canonical URLs
[ ] No orphan pages
[ ] Breadcrumbs with BreadcrumbList structured data

3. CANONICALIZATION & DUPLICATES
[ ] Self-referencing canonical on every page
[ ] One preferred domain enforced (www vs non-www, http -> https)
[ ] Trailing-slash and parameter variants resolve to one canonical
[ ] Pagination handled cleanly

4. PERFORMANCE & CORE WEB VITALS
[ ] LCP under 2.5s on mobile
[ ] INP under 200ms
[ ] CLS under 0.1
[ ] Images: modern format, explicit dimensions, lazy-loaded below fold
[ ] Render-blocking scripts and unused CSS/JS reduced

5. ON-PAGE & CONTENT
[ ] Each page targets one clear topic / intent
[ ] Title tags unique, descriptive, within length
[ ] Meta descriptions written (not auto-generated) on key pages
[ ] Heading structure logical (one H1, ordered H2/H3)
[ ] Structured data validates with no errors

6. MOBILE & SECURITY
[ ] Fully responsive, passes mobile usability
[ ] HTTPS enforced sitewide, valid cert, no mixed content
[ ] Redirect chains flattened to single 301 hops
[ ] Custom 404 returns a real 404 status

SUMMARY
Top 3 P1 issues: ____________________________________
Quick wins (this week): _____________________________
Next review date: ___________

WEBSITE & CAMPAIGN LAUNCH TEMPLATE
Project: __________________   Launch date: __________   Owner: __________

A. TRACKING & MEASUREMENT (DO THIS FIRST)
[ ] Analytics installed and firing on a test event
[ ] Conversion actions defined (primary vs secondary) with values
[ ] Ad platform and analytics linked, auto-tagging on
[ ] Goal / success metric agreed with stakeholder

B. CONTENT & PAGES
[ ] All key pages published and proofread
[ ] Titles and meta descriptions set on every indexable page
[ ] Internal links in place; no broken links (crawl to confirm)
[ ] Legal pages live (privacy, terms) where required

C. TECHNICAL GO-LIVE
[ ] Correct domain and HTTPS enforced
[ ] robots.txt allows crawling of production (not the staging block)
[ ] XML sitemap generated and submitted
[ ] Redirects from any old URLs mapped and tested
[ ] 404 and error pages behave correctly

D. PAID CAMPAIGN (IF APPLICABLE)
[ ] Campaigns separated by objective and intent
[ ] Ad groups tightly themed
[ ] Negative keyword list applied before launch
[ ] At least one strong responsive ad per ad group
[ ] Assets added (sitelinks, callouts, structured snippets)
[ ] Landing page matches ad intent and loads fast on mobile
[ ] Bidding strategy fits available data
[ ] Daily and shared budgets double-checked

E. POST-LAUNCH (FIRST 48 HOURS)
[ ] Confirm conversions are recording
[ ] Review search terms / traffic sources for surprises
[ ] Check spend pacing against plan
[ ] Note anything to fix and schedule a review

SIGN-OFF
Launched by: ____________   Date/time: ____________

CONTENT BRIEF TEMPLATE
Working title: ____________________________________
Target URL / slug: ________________________________
Owner / writer: ____________   Due: __________

1. PURPOSE & INTENT
Primary topic / query: ____________________________
Search intent (informational / commercial / transactional): ______
What the reader wants to accomplish: _____________
Primary call to action (no hard sell): ____________

2. AUDIENCE
Who is this for: __________________________________
Assumed knowledge level: _________________________
Questions they arrive with: ______________________

3. STRUCTURE
Proposed H2 sections:
  - ______________________________________________
  - ______________________________________________
  - ______________________________________________
Target length (guide by intent, not a fixed count): ______

4. INTERNAL LINKING (2-3 in-body links to real pages)
  - Link to: __________________ (anchor: ____________)
  - Link to: __________________ (anchor: ____________)
  - Link to: __________________ (anchor: ____________)

5. QUALITY BAR
[ ] Answers the query in the first screen, then expands
[ ] Claims are accurate and, where relevant, sourced
[ ] No fabricated stats or invented numbers
[ ] Original angle, not a rewrite of page one
[ ] Reviewed for clarity and grammar before publish

NOTES
_________________________________________________

Want the reasoning behind these steps? Read the full technical SEO guide, or follow a structured sequence on the learning paths page.