Free Tools
Interactive Checklists
Working checklists you actually tick through, not a static list to skim. Check items off as you go and your progress is saved in this browser, so you can close the tab and pick up where you left off.
For the reasoning behind each item, read the full technical SEO and PPC guides, or preview how a page will look in results with the SERP snippet tool.
Technical SEO
Technical SEO Audit Checklist
A practical walk-through of the technical foundations that let a site get crawled, indexed, and ranked. Tick each item as you verify it. Your progress is saved in this browser.
Crawlability & Indexing
Site Architecture & URLs
Canonicalization & Duplicates
Performance & Core Web Vitals
Mobile, Security & Structured Data
Paid Media
PPC Campaign Launch Checklist
Everything to verify before a paid search campaign goes live, so budget is not burned on the avoidable mistakes. Tick each item off as you confirm it. Progress is saved in this browser.
Tracking & Measurement (Do This First)
Account & Campaign Structure
Keywords & Negatives
Ads & Assets
Landing Page & Budget
Your ticked items are stored only in this browser using localStorage. Nothing is sent to a server, and clearing your browser data will reset the list.