You can no longer buy Searchmetrics as a standalone product. Conductor acquired Searchmetrics in February 2023, folded many Searchmetrics Suite features into its own platform, and searchmetrics.com now redirects to conductor.com. There is no current Searchmetrics price list. The realistic choices are Conductor itself or another SEO platform.
At a glance
- Searchmetrics is now part of Conductor. The acquisition was announced in February 2023, and the Searchmetrics brand has been retired.
- There is no Searchmetrics pricing to compare. Conductor's own pricing page lists plans without published dollar amounts.
- Former Searchmetrics customers were moved to Conductor. Conductor tells active subscribers to contact their account manager for Conductor access.
- Alternatives split into two camps. Enterprise platforms that quote on request, and self-serve tools that publish their prices.
- Pick by the job, not the brand. Visibility tracking, keyword research, technical crawling, and AI search visibility each point to different tools.
What Happened to Searchmetrics?
Searchmetrics was an enterprise SEO and content platform, and one of Conductor's closest competitors. In February 2023, Conductor announced it had acquired Searchmetrics, saying the deal brought over 500 global customers and 70 team members, more than 10 years of data indexes, and a Berlin office with support staff in more than 10 languages. At the time, Conductor said its long-term aim was to bring the best of the Searchmetrics product and support over to the Conductor platform, while existing customers kept access to their current support teams.
That consolidation has happened. Conductor's German-language page for former customers, titled "Searchmetrics ist jetzt Conductor" ("Searchmetrics is now Conductor"), says the company has integrated many favorite Searchmetrics Suite features into Conductor, and asks anyone with an active Searchmetrics subscription who needs updated Conductor login details to contact their account manager. We also checked the old domain directly: a request to searchmetrics.com returns a 301 permanent redirect to conductor.com.
In plain terms, Searchmetrics as a product you can sign up for no longer exists. Its customers, data, and team became part of Conductor.
Can You Still Buy Searchmetrics, and What Did It Cost?
No. There is no Searchmetrics sign-up, plan page, or price list today, because the product has been merged into Conductor. Any "Searchmetrics pricing" figure you find online is historical, from a third-party listing, or out of date, and we could not verify a current one from a primary source, so we are not quoting one here.
If you want what Searchmetrics became, the place to look is Conductor. Conductor's pricing page lists three plans, Essentials, Growth, and Enterprise, with usage allowances but no published prices. Essentials offers a free trial, Growth routes to a demo request, and Enterprise routes to sales. Conductor describes its pricing as usage based, so expect a quote that depends on how much you track and how many seats and features you need.
What Does Conductor Offer Former Searchmetrics Users?
On [its homepage](https://www.conductor.com/), Conductor now positions itself around enterprise answer engine optimization (AEO) alongside SEO.
The platform is organized into a few named products:
- Conductor Intelligence, which tracks brand visibility across AI assistants such as ChatGPT, Gemini, Copilot, and Claude as well as traditional search.
- Conductor Creator, for AI-assisted content creation and optimization.
- Conductor Monitoring, for around-the-clock technical site monitoring, including how AI bots crawl the site.
- Conductor AgentStack, for agentic AEO workflows, developer tools, and prebuilt agents.
For an enterprise team that liked Searchmetrics for combined SEO research, content guidance, and reporting, Conductor is the direct successor and the path of least disruption. It is also built and priced for enterprise buyers, which is where smaller teams start looking elsewhere.
What Are the Best Searchmetrics Alternatives?
The right alternative depends on what you used Searchmetrics for and how big your team is. Here is how the main options compare on what we could verify from each vendor's own site. We list whether pricing is public instead of quoting numbers, because plan prices change often and you should check the vendor's page on the day you buy.
Enterprise SEO platforms (pricing on request)
- Conductor. The direct successor, with SEO and AI search visibility, content, and monitoring in one platform. Plans are listed without prices.
- [BrightEdge](https://www.brightedge.com/). Describes itself as an AI-powered SEO and AEO platform for visibility across Google Search, AI Overviews, ChatGPT, and Perplexity. Pricing is not published; the site directs you to request a demo.
- [Botify](https://www.botify.com/). Describes itself as an AI search optimization platform focused on making site content discoverable by people and AI agents, with deep technical and crawl strengths. Pricing is not published; the site directs you to a demo.
- [seoClarity](https://www.seoclarity.net/pricing). One of the few enterprise platforms that shows starting prices on its pricing page, with plans for rankings, research and content, technical SEO, and enterprise. It also says all packages are customized and priced by the number of domains and keywords tracked.
Self-serve SEO suites (pricing published)
- [Semrush](https://www.semrush.com/prices/). Publishes its plans, including a free plan with limited daily reports and a free trial on paid plans, with enterprise pricing on request. Broad coverage of keyword research, competitive research, site audits, and rank tracking.
- [Ahrefs](https://ahrefs.com/pricing). Publishes its plans and prices, plus a free tier for data on your own site. Known for backlink and keyword data.
- [SISTRIX](https://www.sistrix.com/prices/). Publishes prices and offers a 14-day free trial. SISTRIX is built around its Visibility Index, which it says covers more than 100 million domains in over 30 countries. For teams that relied on a single visibility trend line for themselves and competitors, especially in European markets, this is the closest in spirit.
If you are torn between the two biggest self-serve suites, our Ahrefs vs Semrush comparison covers backlink data, keyword research, breadth, and usability in more depth.
What Drives the Cost of an SEO Platform?
Since neither Searchmetrics nor most enterprise platforms publish a simple price, it helps to know what usually moves a quote up or down. Vendors that do explain their pricing point to the same handful of levers. seoClarity, for example, says its packages are priced by the number of domains and keywords tracked, and Conductor describes a usage-based model with allowances attached to each plan.
When you request quotes, have these numbers ready so you can compare like with like:
- Tracked keywords and how often they update. Daily tracking across thousands of keywords and several markets costs more than weekly tracking of a few hundred.
- Domains and projects. Agencies and multi-brand companies pay for each site they monitor.
- Seats and user roles. Many plans limit how many people can log in.
- Crawl limits. Technical audits are usually capped by pages crawled per month.
- Add-ons. AI search visibility, content tools, API access, and data exports are often extra.
A self-serve tool with published prices lets you check these limits yourself before talking to anyone. An enterprise quote should spell them out in writing, so you know what triggers an overage before you sign.
How Do You Choose the Right Searchmetrics Replacement?
Start from the work, not the logo. Write down the three or four things your team actually did in Searchmetrics every week, then match tools to those jobs:
- Visibility and competitor trend tracking. SISTRIX's Visibility Index, or the visibility reports in Semrush, Ahrefs, or Conductor.
- Keyword research and content planning. Semrush or Ahrefs for self-serve research, Conductor or BrightEdge if you need enterprise content workflows and governance.
- Technical SEO and crawling at scale. Botify or Conductor Monitoring for very large sites, or a site audit tool inside a self-serve suite for smaller ones.
- Rank tracking across many keywords and markets. Check how each vendor prices tracked keywords, since that drives cost at scale, as seoClarity states openly on its pricing page.
- AI search visibility. Several vendors now track brand presence in AI answers. If that matters to you, test whether the tool covers the assistants your customers actually use.
Then shortlist two or three tools and run them side by side on your own domain during a free trial or demo. Compare the keyword data and visibility trends against what you see in Google Search Console, since that is the closest thing to ground truth you have for your own site.
What Should Former Searchmetrics Customers Do Now?
If you still have a Searchmetrics contract, your access has moved to Conductor, and Conductor directs you to your account manager for updated credentials. Before renewal, it is worth asking a few questions:
- What data carried over? Confirm which historical projects, keyword sets, and reports exist in Conductor and which you should export.
- What does the renewal look like? Since Conductor's pricing is usage based and not published, ask for a quote based on your current keyword and seat counts.
- Do you still need enterprise scale? If your team is small, a self-serve suite with published pricing may cover the same weekly work for less overhead.
For a broader starting list of the tools we reference, our marketing resources page collects SEO, analytics, and paid search tools in one place.
The Bottom Line
Searchmetrics is not something you can buy anymore. Conductor acquired it in 2023, absorbed many of its features, and retired the brand, so there is no current Searchmetrics price to compare. If you want the successor, ask Conductor for a quote. If you want an alternative, decide whether you need an enterprise platform that prices on request, such as Conductor, BrightEdge, Botify, or seoClarity, or a self-serve suite with published pricing, such as Semrush, Ahrefs, or SISTRIX, and test the shortlist on your own site before you commit.