Geotargeting
Geotargeting limits where your ads can appear, from whole countries down to cities, ZIP codes, or a radius around a point. You can target locations, exclude them, and adjust bids by area, aligning spend with the regions your business actually serves and where your best customers convert.
Why It Matters
For local and regional businesses, geotargeting stops budget from leaking to areas you cannot serve. It also lets you bid more aggressively in high-value markets and tailor messaging, offers, and landing pages to each location.
Common Mistake
Leaving the default location setting on presence-or-interest, which serves ads to people merely searching about your area from far away. If you only serve locals, switch to presence so you pay for people actually in your service area.