IndexNow
IndexNow is an open protocol that lets a website instantly notify participating search engines when pages are added, updated, or deleted, instead of waiting for crawlers to rediscover them. Supported by Microsoft Bing and Yandex among others, it uses a simple API call with a verification key to push URL change notifications.
Why It Matters
Faster indexing means new and updated content becomes eligible for search and AI answers sooner. For sites that publish or change pages frequently, IndexNow reduces the lag between shipping content and having engines aware of it.
Common Mistake
Pinging IndexNow for every trivial change or for low-value pages. Flooding the endpoint wastes effort and can dilute the signal. Reserve notifications for meaningful additions and updates.