Local Citations
A local citation is any online mention of your business name, address, and phone number, whether on a directory like Yelp, an industry site, a chamber of commerce page, or a data aggregator. Citations can be structured directory entries or unstructured mentions inside articles and blog posts.
Why It Matters
They reinforce your business identity across the web and help search engines validate your location and legitimacy. A solid citation footprint supports trust and can strengthen local pack eligibility.
Common Mistake
Buying hundreds of low-quality directory citations for volume. A pile of spammy listings with slightly different details does more harm than a smaller set of accurate, reputable citations.