Remarketing
Remarketing shows ads to people who have already visited your site or interacted with your brand. Using a tracking tag or customer list, the platform builds audiences of past visitors and serves them tailored ads across search, display, video, and social as they browse elsewhere, keeping your brand in front of warm prospects.
Why It Matters
Past visitors convert at higher rates than cold traffic because they already know you. Remarketing recaptures people who left without buying, reinforces the message, and is usually one of the most efficient uses of paid budget by cost per conversion.
Common Mistake
Chasing the same users forever with the same ad. Without frequency caps and burn pins, remarketing becomes annoying and wasteful. Exclude recent converters and cap impressions so you nudge prospects rather than stalk them.