Share of Voice
Share of voice in search is the percentage of total possible visibility your site captures for a set of tracked keywords, compared with competitors. It blends ranking positions with the search volume behind each term.
Why It Matters
It reframes SEO from individual rankings to market presence, showing how much of the available demand you actually own. Rising share of voice against competitors is a leading indicator of traffic and revenue growth.
Common Mistake
Measuring only your own rankings in isolation. Without the competitive denominator, you can gain positions while losing overall share because competitors gained faster.