Title Tag
The HTML element that specifies a web page's title, shown as the clickable headline in search results and on the browser tab. Search engines use it as a primary signal of a page's topic. It lives in the document head and is one of the most influential on-page ranking factors you directly control.
Why It Matters
A clear, keyword-relevant title tag shapes both rankings and click-through rate. It is often the first impression searchers get of your page, so a compelling title can win clicks even from lower positions.
Common Mistake
Writing titles longer than roughly 60 characters, which get truncated in results, or stuffing every keyword in and burying the primary term. Duplicate titles across many pages also dilute relevance.