YMYL (Your Money or Your Life)
YMYL describes topics that can affect a person's health, finances, safety, or wellbeing. Google holds these pages to a higher standard of accuracy and trust in its quality guidelines.
Why It Matters
For legal, medical, and financial sites, demonstrable expertise and trust are not optional. YMYL pages are judged harder on experience, authority, and accuracy, so weak sourcing or anonymous authorship suppresses rankings.
Common Mistake
Publishing YMYL content without clear authorship, credentials, or sourcing. Thin or unattributed pages on sensitive topics rarely rank and can drag down trust signals for the whole domain.