Above the Fold
Above the fold is the portion of a web page visible without scrolling, the first thing a visitor sees when the page loads. The term comes from newspapers, where the top stories ran above the physical fold. On the web it varies by device and screen size.
Why It Matters
This space carries the heaviest weight in first impressions and decides whether a visitor stays or leaves. A clear value proposition and call to action here can lift engagement before scrolling is even required.
Common Mistake
Cramming everything above the fold. Overloading the top with competing messages and buttons dilutes focus, and assuming users never scroll ignores that modern visitors scroll readily when the content earns it.