Google Guaranteed
Also known as: Google Guarantee badge, LSA Google Guaranteed
Google Guaranteed was the badge program for home service businesses in Local Services Ads, backed by a customer reimbursement guarantee. On October 20, 2025, Google replaced it, along with Google Screened and License Verified, with a single Google Verified badge and discontinued the Money Back Guarantee.
Key Takeaways
- Google Guaranteed was the Local Services Ads badge for home service businesses, earned after Google screened a business through license, insurance and background checks.
- On October 20, 2025, Google replaced Google Guaranteed, Google Screened and License Verified with a single Google Verified badge.
- Google also discontinued the Money Back Guarantee, so the current badge confirms screening but does not promise reimbursement.
- Businesses that were verified under Google Guaranteed moved to Google Verified automatically if their documents were current.
- The badge alone never guaranteed leads; reviews, response speed and proximity still drive ranking within Local Services Ads.
How It Works
Google Guaranteed operated inside the Local Services Ads program. A business applied, Google verified its license, insurance and background, and the listing showed a green checkmark badge with a customer reimbursement guarantee for covered jobs.
That program has been retired. Since October 20, 2025, every Local Services Ads profile shows one Google Verified badge instead, and the Money Back Guarantee no longer applies. The screening steps still matter, because they are what earn the Google Verified badge today.
Why It Matters
Older guides, sales pitches and some marketing materials still mention Google Guaranteed. Today the trust signal on Local Services Ads is the Google Verified badge, which confirms screening but no longer comes with a reimbursement guarantee.
Example
A local plumber who earned Google Guaranteed in 2024 now shows the Google Verified badge instead. Their listing still appears at the top of results for emergency plumbing searches, and because they answer lead calls within minutes and keep a high star rating, they still win more calls than a verified competitor who lets voicemail catch inquiries.
Common Mistake
Assuming the badge alone wins the job. Businesses pass screening then neglect reviews and fast response times, which are the factors that actually decide ranking and lead volume within Local Services Ads.
Frequently Asked Questions
Does Google Guaranteed still exist?
No. On October 20, 2025, Google replaced Google Guaranteed, Google Screened and License Verified with a single Google Verified badge on Local Services Ads.
Is the Google Money Back Guarantee still available?
No. Google discontinued the Money Back Guarantee when it moved to Google Verified. The badge now signals that a business passed screening, not that Google will reimburse a customer.
How does a business get the Google Verified badge?
Apply through Local Services Ads and pass Google's screening, which typically includes business verification, license and insurance checks, and background checks where required.
Does the badge guarantee more leads?
No. The badge builds trust and earns placement, but lead volume still depends on reviews, response speed, proximity and hours.