Internal Linking
Internal linking is the practice of connecting pages within the same site using contextual links. It passes authority between pages, helps search engines discover and understand content, and guides users to related material.
Why It Matters
It tells search engines which pages matter and how they relate, strengthening topic clusters and helping deep pages get crawled and ranked. It also keeps visitors moving toward conversion instead of leaving after one page.
Common Mistake
Leaving high-value pages orphaned or buried many clicks deep. Pages with few internal links receive little authority and are crawled less often, so they struggle to rank no matter how good the content is.