International SEO
International SEO is the practice of optimizing a site so search engines serve the right language and regional version to the right users. It relies on hreflang tags, clear URL structure, and localized content.
Why It Matters
Serving the wrong language or currency to a market kills conversions, and duplicate-looking pages across regions can compete with each other. Correct signals ensure each market sees the version built for it.
Common Mistake
Relying on automatic translation and skipping hreflang. Machine-translated pages read poorly, and without hreflang, search engines cannot tell which version belongs to which audience.