Featured Snippet
A featured snippet is a highlighted answer box that appears at the top of some Google results, pulling a paragraph, list, or table from a ranking page to answer a query directly. Google selects the snippet automatically from content it judges to answer the question clearly and concisely, and credits the source page.
Why It Matters
Featured snippets earn prominent visibility and are frequently used as source material for AI Overviews and voice answers. Winning one can raise brand authority and, for many queries, still drives clicks from users who want more detail.
Common Mistake
Stuffing a page with keywords instead of directly answering the target question. Snippets favor a clean, self-contained answer placed near a matching heading, not a keyword-dense wall of text.