Marketing Funnel
The marketing funnel is a model of the customer journey from first awareness through consideration to conversion and retention. Each stage has fewer people and different intent, which calls for different content and channels.
Why It Matters
Mapping campaigns to funnel stages prevents judging awareness activity by bottom-funnel metrics and ensures each stage is actually served. Gaps in the middle are a common reason traffic never turns into customers.
Common Mistake
Spending only on bottom-funnel capture and starving the top. Without awareness and consideration, the pool of ready-to-convert demand shrinks and acquisition costs climb.