Rich Results
Rich results are search listings enhanced with extra visual detail pulled from structured data, such as star ratings, prices, FAQs, images, or event dates. They stand out from plain listings on the results page.
Why It Matters
They increase visibility and click-through rate by making a listing larger and more informative before the click. Eligibility depends on valid structured data, so markup directly affects how a result looks.
Common Mistake
Adding schema but never validating it. Malformed or ineligible markup means the rich result never appears, and marking up content that is not visible on the page can trigger a manual action.